1-month countdown to Black Friday!
Black Friday will officially take place on Friday 27 November but expect to see some discounts through the whole of November!
Although this Black Friday will be more difficult than ever to drive footfall, it’s important to consider how physical shopping can add value to your customer experience. If you need help to prepare for Black Friday, whether you are looking for brand ambassadors, additional signage or a social media campaign we are here to help.
DIGITAL VS PHYSICAL
Although there will be strong competition from online deals – brands will look to offer in-store exclusive deals that are spread out over the entire month of November to help manage social distancing in queues and increase customer confidence. Read more here
Providing an experience
Despite the advantages that online retail offers, it can never close that sensory gap. The physical shopping experience is something many of us have missed this year so we need to focus this as a key subject in your social content and advertising.
Read more here
Added value services
Buy now gift later. With a range of retailers set to slash their prices this Black Friday, it’s the best time of year to get your Christmas presents sorted! One feature physical stores can offer over online is the option for gift wrap services without the fear of damaged goods. Read more here