Our favourite campaigns this year so far!
Let’s take a look back at some of the most creative and memorable campaigns so far this year…
Remember these by Innocent Smoothie
We said outdoor advertising is dead?
We LOVE this witty campaign courtsery of Innocent Drinks. A billboard series to remind people about some of the things they might have forgotten this year.
They was even rewarded first prize in Ocean Outdoor’s Crucial Creative competition taking home £500,000!
Up to the wall: The Ikea brand experience
IKEA’s latest brand experience stunt is on another level – LITERALLY! To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its products.
This is what we call experiential marketing at it’s best. Other than being photoworthy and showcasing their new product range, this campaign provides a fun, bright, imaginative experience that people will remember forever.
What’s better? It’s completely FREE for members of the public.
McDonald’s brilliant sundial billboard
McDonald’s sundial billboard is a work of genius!
If you don’t believe that advertising has become more innovative these days, just take a look at this.- as the sun moves around, it casts a shadow on each menu item – corresponding to the time of day you would normally eat it.
With an aim at transforming the way people think, feel and ultimately behave, McDonalds hit their mark spot on with this ad.
Blind date with a book!
When you read and buy a lot of books, it [can get] boring. We love surprises and books as gifts, and that’s why we LOVE this ‘Blind Dates with a Book‘ campaign – making you push past your comfort zone.
Please note that dinner, wine and candlelight are not provided.