Quartier Bleu, a slightly different opening
A project we’ve been working on since November came to fruition yesterday with the opening of Quartier Bleu in Belgium. It was not the grand opening we had imagined or meticulously planned, but the stunning waterfront scheme is now officially open.
The majority of the retail units opened inline with government guidance, all practising safe social distancing. Our digital marketing campaign, running alongside a SoMe strategy, is building those important customer relationships. Next on the agenda is the opening of the restaurants in June where the scheme will be fully open. We continue to monitor and adapt our marketing strategy and delivery.