Henry Ford famously said, "The customer pays the wages." Translation: customers' experiences ultimately determine whether or not a company stays in business. In principle customer engagement in retail destinations works just the same, with just a few more challenges thrown in to the mix. Overcome these and great marketing results can be achieved. Want to know how? Talk to us!
Many talk of integrated marketing, but very few understand the power of a truly multi-channel approach and what it can do for your brand. With our unique specialist in-house service, not only do we conceptulise and devise your integrated marketing strategy, our expert teams come together and stay together throughout the duration of your campaigns to ensure that all opportunities are maximised.
Retail destinations face new competitive challenges every day, and the need to differentiate is ever growing. Experience marketing in form of on-mall activity is a great way to stand out from the crowd, create additional footfall and sales, engage shoppers and generate brand loyalty. We devise bespoke experience solutions to meet our client's needs, utilising our consumer insight, understanding of trends and our creative flair to deliver imaginative, engaging and most importantly successful experience marketing campaigns.
Retail destinations are unique in that they have two types of customer, the consumer and the retailer, and usually form part of a wider community. With our innovative approach to retailer relations, we successfully build and grow relationships with retailers at all levels, and our understanding and knowledge of retail means we are able to maximise opportunities with stakeholders, whether that be local authorities and BIDs or private sector stakeholders.
Communities are paramount to any brand's success, not just the physical but online and virtual communities too. i-Engage, our online marketing platform enables us to build and maximise online communities for our clients that dovetail in to the traditional communities. Take a look at i-Engage on the Tools menu for more information.
Whether it be online or through traditional Word of Mouth marketing, generating conversations about your brand is a vital element of the marketing mix. However, to have a true conversation, it needs to be a two-conversation between you and your customer. Not so easy! That is of course unless you know how, and we certainly do. We're happy to share our insight and knowledge, so get in touch.